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I’m now going to let you into a little secret…For the last year I had been following a simple formula which had been naturally increasing my (then hidden) view count by a massive amount. Read my article to find out how. Read More

Some people are just naturally good at sales. They have charisma and an outgoing nature that makes them successful in any selling situation. Read More

Even with everything else you have going on in your business, you must make the time and the investment to market your business. To help cut through some of the clutter, this will be the first in a series of articles on Social Media for Small Business. Read More

Blogger outreach can be hugely effective. And if you want to be heard above the din of the Internet, you need three things: confidence, conviction, and determination. Here's why. Read More

Technology allows us to do so many things that we weren’t able to do just a few years ago. With budget challenges, travel restrictions, and people needing to get the best return on their time investment, is it time for conferences and other events to go virtual too?
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No longer do you only design a company logo for letterhead, some shirts or other promotional items, and your website. When designing your logo you must consider its many different uses, including multiple sizes, different shapes, and possible color requirements. Read More

Listen to your gut instincts and say no to taking on troublesome clients. How to pick up on those warning signs when prospecting for clients or in briefing discussions. Read More

Case studies are like testimonials on steroids. They take a simple recommendation or quote and dig deeper to provide you with a full customer story. This article looks at how you can incorporate case studies into your overall marketing strategy.
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Let’s face it, it’s a dog eat dog world in business. No matter the size of your company – whether you are a startup or you have been in business for a long time – you run the risk of getting lost in a sea of other organizations either just like yours or doing at least some of the same things you ar Read More

Based on posts I have come across in my blog travels here are some tips to ensure you write bad posts that no-one will want to share and they definitely won’t come back to read your posts again. Read More