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The dream of every new business is to grow and outlive harsh business conditions like the global meltdown. The question is how many businesses thrive in the long run?

Have you ever wondered what happened to some small businesses that folded up even months upon starting? Was it fate or were there Read More

Work is important to a business owner, but so is stopping to enjoy life. This post by Kaleigh Friend offers advice on how to achieve work-life balance. Read More

Matt Cutts’ video on Penguin 2.0 about algorithm changes that will reward authority sites and advertorials that violate Google quality guidelines. Read More

The B2B space has the same opportunities as the B2C space when it comes to digital marketing. We’re dealing with people, and all people behave the same. They use search, they use social and they visit websites when they’re considering a purchase. This means everything that works for consumer market Read More

As a business owner if you’re not using video you’re missing out on an enormous opportunity. In this video I will share with you how to get started with YouTube. I’ll show you how to set up your very own channel, give you tips for your videos, and tell you how to get more people to watch your video Read More

If you are planning to attend an upcoming conference to gain new skills, network with professionals in your industry, or learn about new trends, it is important to prepare yourself for the event. Read More

Marketers see greater success in visual content marketing by aligning their customers' information needs with an understanding of how they retain information. Read More

BuyerZone just got a bit more social. Today, we launched our brand new social media page: BuyerZone on Social Media. As you look around, you'll probably note that it's a pretty simple page.

Well, look again!

There are, in fact, two key aspects that I made sure went into this page as I designe Read More

Online press release distribution has long been a staple of an SEO campaign. We use it as a part of our own link building efforts and for our clients. Writing a press release and submitting it through a paid distribution service provides an opportunity to publish branded content that includes ... Read More

Let’s start with a very basic marketing question that I’m sure most B2B marketers can answer—what other companies are your biggest competition offline? Who are you neck and neck with when it comes to reaching your target audience? Read More