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A song started and without watching I knew who was singing. This was the first English speaking album released in 8 years but all the core elements were still there that makes her and her music stand out. Here are a couple of lessons we can learn to ensure our brand is distinctive. Read More

As an employer, it is in your best interest to foster a sense of purpose and direction in the work environment for your employees. One way of doing this is by establishing goals. Like stepping stones in a river, establishing goals will help your employees accomplish a broader end-result. Read More

They're not your fans or followers: they're your *community*, so think of them like that instead. Incorporating your fans or followers into your brand, listening to their inquiries and making them feel like they matter by adopting their suggestions, featuring them on your page, engaging and rewardi Read More

Whether you’re a successful businessperson, entrepreneur or a rookie to the industry, making the decision to buy a franchise has its fair share of pros and cons. In this post we will top pros and cons that may help you to make the decision, to buy, or not to buy a bar or restaurant franchise. Read More

Most people don't take advantage of everything Google Analytics has to offer. Here are some ways we use custom variables to improve sales for our online shop Read More

Good actors create connections with people, convey meaning and emotion. Discover what two very different fields such as theatre and customer service have in common! Read More

Operating across multiple languages online opens up new audiences. Managing your reputation in languages you don’t speak is easier than you may imagine. Read More

If your business heavily relies on social media, then it’s important to make sure that the time you’re spending promoting your business is paying off. Using the application called “Klout,” you can measure all your social networking activities by how much engagement they generate. Read More

Just like your phone, your Facebook page is open for business 24/7 and you can expect some customer service questions and even complaints to show up on your Wall at any time. Read More

Above all, SEO clients deserve to work with an SEO firm that treats them with respect. I believe that having good customer service is fundamental to running a business, and many companies (not just SEO firms) are lacking in that department. No one wants to work with a company that doesn’t value the Read More