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I remember when I started Arment Dietrich. I was way too young to be starting a public relations firm. I had no idea how little I knew and how much growing up I had to do. Read More

The recent fall of Paula Deen's empire has been a great lesson in crisis communications. Why did things go so wrong and what could she have done differently? PR expert Gini Dietrich weighs in on the celebrity chef's career implosion. Read More

By Katie Lewis

Many always say you learn from your mistakes, but for event managers, mistake makes things even better the next time. So how? We all know event management is a tough job, but that’s what we love to do and what we are the best at. It’s quite common that we face issues every minute, Read More

Does Public Speaking Freak You Out?! A public speaking situation can be intimidating for even the most seasoned of public speaking professionals. That is because when speaking to a live audience, you... Read More

I believe in the power of hiring business coaches. The practice is proven and pretty much a mainstream behavior for many in business today.

But, simply hiring a coach to help you work on some aspect of your business, career or life does not guarantee success or even progress. Read More

Press releases are great for boosting your SEO and helping customers and journalists alike find your business. Are you taking advantage of them? Read More

Do you have the perfect idea for a product but lack the capital to make it come to life? Then crowdfunding could be just what you need.
It gives you the ability to raise money from a collective group of people who are connected through the internet and want to support your project...
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One of the questions PR agencies hear all the time is, When is it time to begin public relations for startups? The answer, along with 10 PR tips for startups, can be found here. Read More

I believe even more in the value of speaking to a live audience. Speaking engagements offer the best opportunity to make emotional connections. Read More

t is never easy raising money. There are clearly more options today than ever before but it’s still very tough. Are there tried and trusted techniques to turn investors on? Well over the years we’ve raised a lot of money and made many mistakes on the way. Here are 15 big mistakes most teams make. Read More