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Creating content is NOT enough. To attract the perfect customer with must understand who they are and more importantly, who they are not. Then craft messaging that speaks specifically to that person or business in the way they wish to be spoken to. Read More

Is your website suffering from high bounce rates?

Are you getting unique visitors but no returning visitors?

If this is the case, you’re not alone. The majority of websites have people come and go without doing anything; and without really taking a note of the brand of the site they’re engag Read More

Wondering why your startup is being ignored by the press? It may be a for a good reason.
In an effort to help you get the most out of your communication efforts, I’ve outlined five common PR mistakes that startups often make. Keep this list of don’ts in mind, and make sure your company avoids them Read More

There is a commonly held stereotype that entrepreneurs do not make good managers.

This stereotype assumes that the skills and personal traits that make someone a good entrepreneur will in some way prevent them from becoming a good manager. And it assumes that all entrepreneurs are good at start Read More

Many business owners find themselves in the position of having to hire a communications firm, but have no idea how to choose the right one. Here are five tips from Gini Dietrich. Read More

Many executives and business owners choose to sweep issues under the rug until they become crises. If you manage an issue, however, it won't create job losses or stock drops. PR expert Gini Dietrich on the best way businesses can avoid a "PR crisis" in the first place. Read More

If you're reaching out to newspapers, magazines and other print media, you'll gain more credibility and publicity if you use AP style. Read More

In case you don’t know, southern chef, Paula Deen, is at the center of a lawsuit that seems to have spun out of control. The stories that are being told about her do not match her branding... Read More

Using HARO is a great way to get your name out there and become an authority in your niche. It helps you connect with journalists and other media outlets. Best of all it's free! Read More

Even though the Google algorithm is extremely complex and the search engine giant continues to make new strides every day to produce results that users are going to be happy with we have to continue to keep one thing in mind- it’s search spiders (robots) that are doing a majority of the work. Read More