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Small business owners are not always the best employee motivators. Some are so wrapped up in operational issues that their people skills fall short. If your business already has employees or plans to hire them, these individuals will be critical to your success. You need to learn how to elicit good results from your employees without micromanaging Read More

If your taxes are killing you, here are 5 quick tips for finding more deductions and lower business tax costs. Read More

These tips are written from the basis of an early-stage startup with just one or two founders. It's based on startups in the U.S. (I've never started a company anywhere else). It's not meant to be exhaustive or detailed, butto just provide some of the core elements that startups usually consider when contemplating whether or not they need to hi Read More

From green marketing to high-tech billboards to social networking niches, this author provides 10 trends to consider for the coming year. Read More

While many email marketers adhere to opt-out laws, many aren't taking the opportunity to garner feedback and potentially retain a customer by engaging them in an exit conversation, found a recent survey by Lyris. Read More

Readers of newspaper Web sites are 52% more likely to share their opinions than those who do not visit newspaper sites, according to study conducted by Millward Brown and sponsored by the Newspaper National Network and Newspaper Association of America in September and October. Newspaper Web site visitors who were surveyed were also more apt to bel Read More

Direct mail may have a larger response rate than advertisers think. According to a recent Vertis Communications study users who read direct mailings are more apt (21%) to respond to offers via mailers websites.
by Kristina Knight Read More

Many marketers, particularly online, concentrate on reaching younger users. But that could be a multibillion-dollar mistake. Overall, older Americans make up the most affluent segment of the US population. And they are online.
”Internet usage by baby boomers—and over-60s—is projected to continue rising well into the future,” says Paul Verna, eMa Read More

New Gear Lets ISPs Track Users and Sell Targeted Ads; More Players, Privacy Fears. CenturyTel's system allows it to observe and analyze the online activities of its Internet customers, keeping tabs on every Web site they visit. NebuAd takes the information it collects and offers advertisers the chance to place online ads targeted to individual co Read More

David A. Utter offers some great tips from PubCon. Here's an excerpt: Wil Reynolds of SEER Interactive said at the PubCon session, "Keyword Research, Selection, and Optimization," that the SEO needs to get into the mind of the searcher. He suggested the tools at MSN Adlab can help the pro who "stays broad" with keywords, looks at their perfor Read More