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Nielsen and Facebook recently joined forces to develop ad effectiveness solutions to determine consumer attitudes, brand perception and purchase intent from social media advertising. Perhaps unsurprisingly, immediately after the two companies announced their strategic love affair, Nielsen started publishing glowing reports about Facebook and how much time people are spending on social networks.
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Most successful small businesses are successful because they develop smart strategy and execute on that strategy. Yet many small business owners often confuse decisions and strategy. Read More

Since a company grows in value as it progresses, the founders can minimize their dilution by raising only as much money as necessary at each stage of growth. Ideally, you would raise money just as you need it, but that would require constant fund raising and preoccupy management with selling stock as opposed to building and selling product. Read More

Although it is quite vague at the start, there are still a lot of benefits that you could look up to. Eventually you will be able to start appreciating the game of doing business online. Read More

Marketing is all about connecting. The more we can connect with others, the more we can help them meet their needs and achieve their goals. The more we do that, the better marketers we become. Read More

BizSugar is a proud sponsor of the SmallBiz Social Media Summit to be held in Hutchinson, Kansas June 4-6. Learn more about using social media to promote your small business and bring you more of the customers you want. Please read this post on the event with links to further information and a special opportunity for the BizSugar community. Read More

We recently ran a test that improved our email enquiry conversion rate by 25%, but we decided not to make the change permanent because it came at too great a cost. Find out why here. Read More

An interesting report, conducted by the Network Box, has revealed some interesting stats about our beloved Internet. It was concluded that more business traffic goes to Facebook than to any other Internet site. Analysis of 13 billion URLs used by businesses in the first quarter of 2010 show that 6.8% of all business Internet traffic goes to Facebook; an increase of 1% since the last quarter of 20 Read More

Is the biggest challenge for business staffing, or cash flow, or finding customers? Or is the biggest challenge for business not actually understanding what business they are in, in the first place? Read More

A lot is written about building customer profiles of those who you want as customers. This of course is an essential part of small business marketing. But what about the other side – those customers that you do not want as customers. Two blog posts recently have been written about this dilemma and give great insights into this problem as they shared their experiences.
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