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Free is an effective marketing and sales tool. In the on-line world, have consumers become too expectant for everything to be free? Read More

Marketing podcast with Luther Lowe (Click to play or right click and “Save As” to download – Subscribe now via iTunes

The online review site Yelp has come under fire of late for practices that have been described by some small business owners as heavy handed in an effort to use the ratings and reviews process as a tool to sell advertising. Yelp responded recently by formalizing a host of chang Read More

In sales (and in business) there are commitments that we cannot keep, despite our best intentions and our best efforts. Being a professional requires that we renegotiate these commitments, regardless of how small may seem. Follow these five steps to renegotiate your commitments. Read More

The mobile web is a booming industry; and that’s not an overstatement. In a report by Morgan Stanley, they forecasted that the future of the Internet is mobile by 2015. The report came at the right time, just as I’ve covered the massive potential of the mobile market yesterday. The prediction is further boosted by a report by Quantcast, where they found that iPad; a mobile device itself accounts Read More

I am not an expert on maintaining focus. On the other hand, I have found a few principles and a couple of to-do's that if honored brought focus and results. See if they help. Or share a few of your own. Read More

Everyone is after a good deal. If you know what motivates your service provider, you will be in a good position to get a discount off the normal rates. This post explains 9 ways the investment in your copywriting services can be reduced. Read More

Do you want to use LinkedIn to generate more sales? I have a “guerilla sales” tip that I learned about a year ago. It has transformed my sales success! Read More

While it is really difficult to quantify the start up cost, one must really determine the cash needed to start a business. Basically, the start up costs varies depending on the stages of development. Therefore there is no really generic method in determining the start up cost. It is important to know whether you have enough money to start and susta Read More

If small business requires a good business plan, how much more is the global business. In seeking an international opportunity, you need to provide first a global business plan. An entrepreneur should exert extra effort to do extensive research and study of your market. A global business plan is not simply a document; it is actually the basis of yo Read More

The basic rule in attaining internet business is to be open with new learning and developments. The learning process should be continuous and should not remain stagnant or depreciating. As internet business relies mostly on the standard of technology, it is important that one must keep in pace with the technological changes and advancement. Aside f Read More