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App Store Optimization (ASO) is the process of improving your mobile app ranking on the app store. Here's the basics of ASO you need to know. Read More

Running a business can make you stressed out! We looked far and wide to find the best ways to relax and rewind. Read More

People with a victim mentality should never be entrepreneurs. We all know the role of starting and running a business is unpredictable, and has a high risk of failure. For people with a victim mentality, this fear of failure alone will almost certainly make it a self-fulfilling prophecy. Read More

Unless you’re writing instructions or technical copy, writing is a creative process. When writers are in the flow, they work in bursts of energy, hammering out paragraphs without stopping to think about editing.

Unedited writing is, in the words of Annie Lamott: shitty. And so it should be. If y Read More

A recent study conducted in the US by Bamboo HR evidenced that 31 % of employees quit within the first 6 months.
Most of them changed their mind about the job. But a significant proportion left because their team leader failed to make a good impression.
Did you think new employees were the only o Read More

Does your UX meet up with the expectations of your clients? Many SaaS disappoint customers when the reality of their UX doesn't match the €œwrapping€ of their landing pages and product videos. It's disappointing for the SaaS too. You put all of that work and investment into attracting customers, y Read More

B2B Lead generation is the most common challenge faced by organizations all over the world. And the reasons are quite simple. B2C marketers can use aggressive marketing techniques, advertising and promotional offers to lure customers to buy their products or services.
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Instagram has today released two major updates to their product: Instagram live video and disappearing photos and videos for groups and friends in Instagram Direct. Read More

There comes a time in every savvy business owner’s life when they know they must step up their social media presence.

It should already be a given that you are utilizing, at least one social media platform. Read More

When you work in a small marketing department with a shoestring budget, you’re often faced with the dilemma of paying for automation or investing hours in managing the work internally. Read More