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Your company is never too small to consider business process reengineering. At its heart, BPR is something enterprises do. When an uptick of just 2% efficiency could mean a few million in extra profit next year, you better give that thing a title and formalize it as a field of study! Read More

This article is about the importance of processes for your business, but it’s not just that. Here are some of the most disastrous process-related errors in history, and how to avoid making the same mistakes. Read More

Back when link building meant creating 50 links in a day with citations, social bookmarking, email spamming while wearing a giant, leather, old FUBU jersey with DJ Jazzy Jeff playing, I thought link building was difficult. But, nowadays, it’s even more difficult than that…and requires less sportswe Read More

A proposal has a lot of different purposes, but there’s only one good way to write one: the way that pulls together all of the information in a concise and persuasive way and helps you get what you want … whether that’s a whole new software system, or just a tweak to your marketing strategy.
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Enterprise SEO platforms such as Searchmetrics, Linkdex and BrightEdge are used by a large number of brands and agencies. As the landscape and industry has evolved, are these tools still worth investing in? Read More

Summer is finally giving way to Fall in the Northern Hemisphere. It’s a cycle that plays out each year and it’s one of the things I love best about living in the Midwest. The change in season is both dramatic and distinct – you can see it and feel it and you know with a high degree of certainty tha Read More

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. They talk about diffe Read More

In the SaaS business, engaging early with your customers is mission-critical for delivering the best possible experiences and smoothing their way to stay onboard with you.
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This has become the mantra of marketers everywhere. In fact, most experts agree that an email subscription list is the most powerful tool in your arsenal.

But, building a subscription list is just the start. Enticing those subscribers to buy something is the tricky part. Read More

It is no secret that color theory plays a vital role in user experience. From highlighting CTAs to making sure that your text is readable, both the colors you choose and the context in which you show them are crucial to consider. Used correctly, color can evoke a specific reaction in your users and Read More