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If you were to re-launch the current version of the product today, how much would you ask your customers to pay?

Your product keeps evolving and you keep providing more and more value to your users, but are these improvements reflected by your price?

If you’ve ever thought about making change Read More

Why do you need to map business processes? According to Gilbreth, it’s because you need to take stock of your processes before you can begin to improve them. By looking at the big picture, you can see the cause and effect of each step and start to understand the process flow properly.
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Guest posts are a solid way to drive traffic back to your site, by increasing the ranking of pages with backlinks, and by generating interest with audiences bigger than your own. It’s a vital part of any content marketing strategy, but it’s also a pain because — let’s be honest — it involves workin Read More

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. They don’t realize that business projections with no third-party validation Read More

When we say ‘thank you’, it’s often at the end of a conversation.

In the marketing world, there’s no reason to see it that way. In fact, if you’re using your thank you page to signal the end of your customer’s path on your site, you’re doing it wrong. Read More

Without documentation, software is just a black box. And black boxes aren’t anywhere near as useful as they could be because their inner workings are hidden from those who need them in the open.
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In another exclusive excerpt from The Content Marketing Coach, we help you tackle the question “to outsource or not to outsource?”

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In this episode of Business Systems Explored, Chris reveals the systems he used to build, grow and manage the virtual team that help him run his entrepreneurial empire.
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Creating a great customer experience has never been more important, especially if you’re a SaaS company.

Your customers deserve a great experience and this is why it is important to support them with every tool in your arsenal. SaaS tools aren’t always perfectly self-explanatory, and to ease a n Read More

Google is excellent at determining whether or not you deserve to rank for your target keyword, so much so, that 90% of users will find exactly what they need on the first page of results. This means that, if you’re on the second page, you may as well not exist. In fact, the differences between thir Read More