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Webinars are consistently amongst top online marketing tactics. By providing valuable information to carefully targeted audience, you attract prospects and build your email list with high-quality leads. Find out why webinars are so effective, discover the elements of a webinar cycle, and get a numb Read More

As Bing and Google rule out more beloved link building strategies, marketers increasingly turn to supposedly “safe” strategies like broken link replacement (a form of “link reclamation”). I’m not convinced this is as safe a link building strategy as its proponents want to believe, but so far the s Read More

Often when we start a business, the most daunting task can be to know when the business is working — or when it’s dying a slow death.

Business metrics, if defined and understood well, can help us identify the state of the business. They are key numbers that we can easily track, which help us und Read More

In the world of pay-per-click marketing, the past year has been as eventful as it’s been rocky. There’s been a litany of new advertising features released from big players like Facebook and Google, but the health of PPC advertising has felt uncertain. Read More

Welcome to another challenging new year ahead! You’ve probably already made your resolutions for 2016, but if not, I suggest a renewed commitment to finding happiness and satisfaction in your chosen business lifestyle. After all, most of us spend more hours in this role than any other, and life is Read More

This year, resolve to minimize stress and make your life that much easier. Get started with this handy New Year’s Resolutions checklist for small businesses. Read More

Time is of the essence when you're launching a new startup or small business so it's important to get out there as soon as possible, but it's also important that you don't fully launch your new business before you're ready; so here's how to "launch" before you're actually ready to launch.
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When raising your first round of capital, there are a few common mistakes many entrepreneurs make. To help you become a savvy founder we asked entrepreneurs for their advice in avoiding them.
http://bit.ly/1OyrMjf Read More

No matter where you are in your business journey, it’s never too early or late to learn. From those just thinking about starting a business to seasoned veterans, there are always new lessons to be learned.

Members of the small business community have learned plenty of those lessons. Advice and i Read More

There’s plenty of material out there that will happily tell you that First-Time Use (FTU) is the most important part of app adoption. After all, it is a precarious time in your app’s usage lifecycle. Exactly like everything else relying on the fickle human brain, first impressions count for a scary Read More