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What does the CEO do when concerned about the current direction of her company? Here is how to know when to change direction. Read More

When I started my blog I never thought of choosing a perfect brand name for my blog, I have gone through some of the popular blogs and come up with "ReachOutSid" where I included first three letters of my name. Read More

Kevin says it’s all about your approach to customer service and how you embrace the negative. Every critique is an opportunity to create a stronger bond that can turn a single bad experience into a lifetime customer and advocate. Read More

It’s no surprise that customers are doing more of their shopping on mobile devices. After all, the move toward mobile has been increasing for a few years now. What may be a bit of a surprise is where customers are starting their purchase journeys. One of the places they start is … YouTube. Read More

Freelancing is becoming the norm for 2016, offering both companies and individuals access to great talent that’s just one mouse click away. If startups, entrepreneurship, and a remote freelancer’s lifestyle are what your dreams are made of, then you’re going to love these tools and resources, which Read More

Making more sales quickly today is no longer about selling. It’s all about getting customers to make a buy decision. Customers are more in control of their buying decisions than ever before, with the wealth of alternatives and information available online, and interactive access to sources they tru Read More

7 benefits of getting up earlier and how to actually do it. In my case, earlier wake-ups literally changed my life and I have accomplished a lot because of that. Read More

Take advantage of the tech tools mentioned in this Franchise Direct article to make running your franchise easier! All of the tech tools that follow are affordable, and remember: investing in them is investing in your business for the future.
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Lead generation is any company’s lifeblood, and coming up with a strategy to increase and sustain leads is important. In helping you generate new lead ideas, here are strategies to fill in the lead gaps for 2016. Read More

In this branding case study, we see how David Ogilvy positioned Saab as a winter car so successfully the theme continued for over 60 years. Read More