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I have now received the first proof from my book editor, Charlotte Stengafvel, Creative Support. She has integrated my text material together with John Cox’s illustrations in a neat way. You will find a professional looking photo of yours truly, on the back of the book cover. Carl-Henrik Trapp of E Read More

Product marketing is both vital to the success of a SaaS product and infuriating to pin down.

It forms the core of how your brand is perceived, the problems you discuss, and the expectations of your audience. It is the foundation for your marketing and sales method, along with the success of you Read More

This is the story of ancient Egypt.

The Great Pyramid is considered one of the wonders of the world. But how did it come to be? Read More

Now that 2018 is here and in full swing, you might be looking for new social media tools to add to your marketing stack.

According to Scott Brinker of the Chief Marketing Technologist Blog, there are now more than 5,000 tools in the marketing technology landscape1.

So where do you start? Read More

If you want to sell products or services on your blog, you'll need a sales page. Here are nine key ingredients you should include to maximise your sales. Read More

These different guides all have the same goal: to standardize the way a team works, and improve the consistency of their output. This means less time spent on revisions, in edit mode, and giving corrections. It means that all work turned in is as close to a final version as it can be. That alone dr Read More

The January blues hits us all, but how can we regain our motivation and boost our productivity during this post-Christmas lull? Read More

Being a young start-up in a competitive industry, and having to compete with the giant freelance platforms, we quickly realized that we needed to get creative. Read More

Torvalds and company are not happy with Intel as they continue to move forward with delivering Linux security patches for Meltdown and Spectre. Read More

In small business, often times processes never get delegated/outsourced because taking the time to properly document how to do something...well it just doesn’t happen. And I totally get it. We’re all busy.
Read More