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A product video is the fastest and most effective way to promote and advertise a product. It is an audio-visual representation of a product, where related, necessary information is conveyed through the use of interactive elements, such as graphics, voice-over, sounds, music, colours and animated ch Read More

Learn to increase your profit without increasing your revenue. How small businesses manage their operations and cost reductions can have a significant impact on their profit. This is a useful and practical guide to doing it effectively. Read More

By Chris Groscurth

I am currently consulting with a start-up client that is getting ready to “put on” its big boy pants. Over the last five years the company has grown to about 30 employees and has annual revenues of $25 million. The leaders of this team are beginning to realize that the high-en Read More

Google+ Pages offers are few unique features that no other social networks offer. Taking advantage of these features will help you gain more readership, more followers and build more credibility. Read More

The idea of a micro niche website is equally viable for earning money with a website and requires a lot less work. This post will go through the very basics of getting started with your own micro niche website. Read More

Marketers still struggle to understand best practices for the technique of curation. Pawan Deshpande shares 4 content curation tips you can take from brand success stories. Read More

There are numerous financial apps and tools at your disposal. But is it working? Does all this financial technology really help consumers make the most of their money? Read More

This post presents some of best habits, tools, and techniques, can effectively support you in the day-to-day operations, either personal, or professional.
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I recently read an excellent blog post titled The Consumer Survey is Dead by Sam Fiorella, which was published about the same time I participated in a #CXO Twitter chat regarding customer surveys. I left comments with a common theme in both venues:

Surveys require consumers to opt-in to a TASK y Read More

Yahoo! tells employees to stop working from home. Some employees aren’t Yahooing about a new policy from the tech giant’s CEO. Read More