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Making generosity a part of your everyday business practices will make your business outshine the competition. And its one of the amazing things about generosity – the more you give, the more you get back in return. Read More

Two Awesome Hours, authored by Josh Davis, Ph.D., will guide you on how to have a two ultra-productive hours of your day. Here is our review of the book. Read More

Seth Godin’s book “Purple Cow” was published in 2003. In that book, Godin pointed out that seeing cows was nothing new, boring in fact, but you’d notice a purple cow. His book encouraged marketers to think purple and be willing to stand out. Yet, 12 years later, I still don’t see a lot of purple co Read More

Personalisation is the secret sauce of successful email marketing programmes. Its all about using the information in your email database to give your subscribers what they really want!

Your subscribers all have a unique set of interests, experience and needs from your business – so don’t do them Read More

Email marketing is a colorful mix of appealing ingredients designed to pique your customers’ interest and leave them wanting more. Use inspiration from these popular cocktails to put an intoxicating kick in your campaign. Read More

Your Twitter account is a great place to reach people interested in what your business has to offer. Here are some great ideas you can borrow to help promote your email list to your followers … Read More

Tis the season to go marketing, fa la la la la … la la la la

Why do most love holiday marketing so much? Because it’s a great way to go into the New Year with more clients and more sales and at the same time, connect on a deeper level with your clients and potential clients.

- See more at: h Read More

If there is one thing that can help you build your email list extra fast, its an opt-in freebie!

Why?

Because it is an excellent way to entice subscribers to sign up for your list – and it offers a win win opportunity for you both – they get some valuable content and you get their email a Read More

If your focus is ROI, then email marketing may be the best method to go for while social media on the other hand, will get you better results if your goal is customer interaction and brand awareness.

The thing is, if you’re having the conundrum of having to figure-out which marketing method to Read More

Email marketing can be successful – if you take the time to do it right. As a new business owner, it is one of the most cost and time effective techniques to reach your target audience. Consider these three steps and you’ll see results in no time! Read More