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If new scientific research is any indication, it appears that online coupons have a much bigger effect on consumers than print coupons do. A fascinating study from NeuroFocus examined consumer responses to coupons both online and printed by analyzing brainwave activity, and combining those findings with others from eye tracking and galvanic skin r Read More

Did you know that May is when you need to start trying to get media publicity for the fourth quarter holidays? That's when many major magazines start accepting, and even have deadlines for, submissions for holiday gift guide publicity placements. And if yours is a product business, most likely the fourth quarter of the year is absolutely crucial t Read More

With the credit squeeze and recession, the business environment has been volatile for business owners. As a result, it's been extremely difficult to manage inventory. Obviously, this is a dangerous thing -- given the costs of inventory (such as storage, financing, insurance, and so on). The good news is that there are ways to deal with the vol Read More

Salespeople need goals, but given the amount of unknowns with the present economy, setting realistic goals is no small task. In this post, Dave Kahle lays out some basic assumptions you can make when setting your goals this year. Read More

Struggling to find a job using your more traditional online methods? This post discusses how you can use Google as an incredibly powerful job search tool. Read More

Jim Kukral set up this site to make a point about having lots of Twitter followers. On this site he invites you to unfollow him. His point being: most people won't unfollow even if you ask them to, because Twitter has changed from its early beginnings. Read the whole site to understand .... Read More

If you're looking for a big time business education without spending thousands of dollars, you've come to the right place. The following business videos and lectures are the same as you would get in the most prestigious MBA programs, all for free. Read More

The great irony of marketing automation is that it is often pitched as a way to simplify the exploding marketing universe, when in fact, it actually introduces a whole new layer of complexity itself. Chaos theory, anyone? Read More

Some small-business critics have argued that Obama's proposed tax plan is unfair to small businesses. Are they right? Read More

Now that the dust has almost settled on the 2009 tax filing season, small business owners who are already hard-pressed by the economy have something else to worry about: a knock on the door from an Internal Revenue Service agent. IRS audits of small businesses increased by 41% from 2005 to 2007, while large business audits actually declined by Read More