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Ireland is known as the Emerald Isle, where there are forty shades of green. With the week that’s in it and St Patrick’s Day being celebrated the world over the focus is on us this week. I got to thinking, which shade of green is your attitude to your business? Read More

You see it all the time, great marketing communication messages that romance you into subscribing to newsletters, membership sites, products or services. It’s a bit like the early stages of dating if you think about it, lots of sweet talk. When you unsubscribe you realize the communication messages were just fluff.
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Have you got an idea for a business or product that you think will Wow! everyone? Are you worried that you will put a lot of time and money into your idea and it will flop? Read More

Do you think working nine to five is ok to survive in this recession. Maybe more hours have to be put in to achieve your goals Read More

Social media is the new black in marketing. But how can we really make our social media activities make a difference and have an impact on our business? Read about how you can increase the effectiveness of your social media actions and build a better following. Read More

The university world calls it ‘publish or perish’ and while I wouldn’t go that far, a blog can be a great way to promote your business, boy band or just yourself... and how? Read More

As more people are venturing into the world of social media, Facebook has remodeled itself into fulfilling both personal and professional needs of its ever growing user base. We all know how Facebook Fan Page works strategically as a publicity tool. Read More

If your sales are not what you want them to be (or what you need them to be), know that the outcomes that you are now getting are the result of who you are and the actions that you are taking. If you want your results to change, then you have to change. Read More

As a customer and client of many types of businesses and services I would like to start seeing sincerity as a marketing strategy. Sincerity creates trust and trust creates fiercely loyal customers. Read More

Project managers need to be allowed to re-adjust their focus away from project management methodology requirements back onto being focused on people management Read More