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"Anybody" is not a target, it's a wish. Here are concrete steps to take in getting a clear picture of who your target customer - your ideal customers, really is. Read More

If you ever hear that phrase... pay attention. It means that a great opportunity lies just ahead; don't let it slip by! In a recent visit to Red Robin, I ordered a burger and one of their extra thick chocolate milk shakes.

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Tired of leaving messages for prospects to see if they are ready to buy yet? The sales person who sends these emails or leaves these voicemails looks, well….desperate. And of course if you’re a buyer on the receiving end, these types of follow-ups are really irritating.

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Content marketing is the art of communicating with your customers and prospects without selling. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. So, how does this differ from the inbound marketing everyone is talking about? Read More

Accounting software consultants and customers are generally not the “over the top” type, so Sage’s approach to giving people a subtle way to express their humor and “issues” was completely appropriate and keeping in perfect harmony with their audience. Read More

Why don’t they sell sushi on the airplane? Flying home from Chicago, at dinner time, the only thing they could offer me was a snackbox of raisins and cheese.




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There are 4 pillars to a successful marketing strategy. Wydwhyd is one of them. The other 3 are here too. Read More

Seriously.... If you are going to put a harp in your store, you really should have a good story for it. Find out what different employees told a customer. Read More

Net Promoter surveys can be really helpful but you can easily make the scores worthless. Don't poison the well by asking for scores or explaining the scale. Read More

If you haven't done the basic work for your business, picking keywords for SEO or pay per click is really challenging. Here are some thoughts on what to do.
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