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It’s not uncommon these days to find a national company knee-deep in public relations issues due to an unpopular practice or opinion of the company leader. Take the recent examples of Chick-Fil-A controversy as an example. While big-name brands tend to be the ones focused upon on the national scene Read More

Landing pages are important for many reasons, but first and foremost, because they provide the first impression of your business to prospective customers. Here are a few reasons landing pages can be the best marketing tactic you use. Read More

The 2012 Summer Olympics are here and will be the Internet buzz and water cooler talk for the next several weeks. For retail stores, this every-4-years event is a great theme for sales and store promotions. Even if your store has nothing to do with sports or competition, there are ways to tie this Read More

Press releases are a great way to build SEO and drive web traffic to your site. That being said, many business owners shy away from them because they assume they're difficult to write. This post teaches you the basics of writing a press release. Read More

The question, however, always comes up from business owners and traditional marketing strategists about whether social media results can be measured. There is no simple answer to this question. But there are ways to examine your social media strategy to see if it’s working. Lets look at four ways y Read More

Did you know there are more than 150 million LinkedIn users? Is your business one of them? Whether you are just starting out with this social network or an experienced user, you don’t want to ignore the power of LinkedIn and one of its newer features, InMail. Read More

How is it possible to develop a great writing product and be a better editor? Here are four tips to help you edit better and preserve your professional image. Read More

I am often asked how I was able to “break into” the writing business. I am fortunate that I now consider myself a freelance writer who makes money writing. But this was not always the case. But when people ask me how they can do the same, I always say the same thing: start a blog. Read More

Most businesses can point to team members who make things happen. Those individuals are the superstars – the rainmakers – the ones you want to clone. While cloning an individual is not possible yet, you can leverage their knowledge, skills and abilities, and promote her to the role of a mentor. Men Read More

Product that isn’t selling is often referred to as “dead” inventory. It’s been hanging around for a lot longer than you imagined, and you’re ready to take back the shelf space. More important than the space itself, inventory loses its value the longer it sits on your shelf. So how do you decide w Read More