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We have written before about the power of store signage and how it drives traffic into stores and generates sales. And now, thanks to FedEx Office, we have great statistics to boot. FedEx recently conducted a survey of 1,000 consumers to gauge their opinions on whether signs matter. Lets take a loo Read More

Having a strong database of leads and prospects is one of the best marketing strategies that a small business can use. But how do you build a quality subscriber list? Simply putting a “sign up here” button on your home page is not likely going to get you the best results. Lets take a look at simple Read More

We’ve all heard that online marketing, social media and blogging are the latest and greatest marketing trends. However direct mail marketing is not dead in the water. So if you’re still doing direct mail marketing – or want to give it a try as a future promotional campaign – here are 15 tips to cre Read More

Do you have your blog running yet? We recently posted about why businesses need a blog and how blogs are crucial to building your brand. We’re taking the discussion a step further by sharing with you the essential elements to consider before you launch your blog. Lets take a look at defining a nich Read More

Changing my Twitter strategy to save time by reducing the amount of content that I tweeted and retweeting less significantly reduced my website traffic. Read More

In my last post I talked about the basics of local search — where to list your business online. Once you have your basic listings on google places, yelp, yahoo local, and bing local, you can do more to optimize your web presence for local searches. Today I’m going to discuss finding the right keywo Read More

Are you ready for summer? The season of sand, sun and fireworks does not actually begin until June 20. But it’s a long-standing tradition that Memorial Day weekend marks the beginning of the summer season. Here are four tips to make sure you have a happy and prosperous Memorial Day weekend. Read More

You are probably familiar with the expression that guides real estate: location, location, location. In today’s world of marketing and the increasing trend toward mobile, we may soon find ourselves uttering the phrase, Keep it simple, simple, simple. Read More

Anyone who has done a Google search in the last two years has probably noticed their search engine results page looks different. No longer is the Search Engine Results Page (SERP) filled with lines of text. Many results now contain rating stars, images, and vital information. These data-rich result Read More

Companies understand that blogs mean business and this tool is one of the most effective ways to build a brand. Hubspot noted that 58% of companies claimed that their blogs helped them gain credibility within their specific industry. Lets take a look at four reasons a blog will become your store’s Read More