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What is it about the smell of fresh pine, cinnamon sticks and vanilla sugar cookies that gets people in the holiday mood? These classic Christmas scents are enough to bring out the shopper in nearly everyone. And there’s good reason for it — there is an entire psychology behind what motivates peopl Read More

Video is one of the most popular tools for online marketing these days. In fact, 24 hours of video is being uploaded every minute, and 500 million unique visitors generate 92 billion page views each month. Business owners are taking [...] Read More

Are you ready for the 2012 holiday shopping season? With Black Friday only three weeks away, retailers are quickly preparing for the onslaught of shoppers. But this year’s holiday shopping season may be quite different from what you expect. To [...] Read More

Small business owners who have been around the block a few times have great tips you can implement today. Read More

While it’s true that businesses and retailers are using social media to promote services and products, email is still one of the most effective marketing strategies. The Direct Marketing Association (DMA) concluded that in 2011, email marketing’s ROI was $40.56 [...] Read More

Thanksgiving is not just a day for eating turkey and gathering with family anymore. This traditional American holiday has now become one of the busiest days of the year for email marketing. In fact, 80% of major retailers will send [...] Read More

Small business ownership does not equal good leadership. These tips will help you learn to lead by example, which can help you run your business more efficiently. Read More

Who you are in the online community has become reality in the business world. Even if the perception on the Internet is fiction, how the world sees you and your business is often considered reality. And these days, your identity in the online marketplace can make or break your business. Do you know Read More

Most business owners and marketers understand that having a blog is a great way to increase reach. Blogs are SEO friendly and the content can easily be shared and curated across multiple online platforms. Another way to expand your blog’s reach is by welcoming guest bloggers to your site. But how d Read More

Becoming an entrepreneur is a dream of yours. Now it's time to make it a reality. These tips will help you start a business and pursue your passion! Read More