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Information and tips on creating Facebook Fan pages that will be attractive to customers without pushing them away. Read More

Every website should tell a story in which the user gets to write the ending. The website should have good usability design that allows the visitor to easily navigate around the pages and find the information he wants. It should be designed with clear directions about what information can be found. Read More

So often, I hear “I’ve tried some marketing and it just didn’t work!” My thought: “some marketing” is a lot like “almost” winning the lottery. It might be close, but it just wasn’t what was needed. Read More

Let me start by saying that I'm something of a heretic, especially when it comes to business. Some would say that I'm outrageously opinionated, and that listening to my crazy ideas could get you into a lot of trouble. Read More

Bill Rice recalls the late 1990s and the first several years of the 21st century, when lead-gen campaigns on the Web turned acquiring sales leads into a volume game. “Leads were plentiful and a 1% to 2% conversion rate was considered successful,” said Rice, chief sales officer of Kaleidico, which provides software for b-to-b sales. Read More

Do you think working nine to five is ok to survive in this recession. Maybe more hours have to be put in to achieve your goals Read More

Social media is the new black in marketing. But how can we really make our social media activities make a difference and have an impact on our business? Read about how you can increase the effectiveness of your social media actions and build a better following. Read More

If your sales are not what you want them to be (or what you need them to be), know that the outcomes that you are now getting are the result of who you are and the actions that you are taking. If you want your results to change, then you have to change. Read More

When building an online marketing strategy it is not enough to consider only improving the visibility of your website through social media marketing or making your website number one in search engine rankings through search engine marketing strategies. Read More

Here's a list of some terrific franchise blogs that I read regularly. (I'm subscribed to a few of them, too) Some of these top franchise blogs are run by folks that I know fairly well, while some of them are... Read More