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When it comes to B2B marketing, the biggest challenge that sales and marketing teams face is reaching out to the senior level business executives who hold decision-making power in terms of purchases that an organization makes.
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Surunga Herath, founder of the English Tea Shop, advises how to link sustainable development with long-term growth. Read More

Robert ponders the nature of insights – and how to tell which ones are worth paying attention to. On the news front, we discuss whether the golden era of corporate storytelling is behind us – and, if so, what we should be doing about it. In a related story, we also explore the critical position of Read More

We’ve all heard the riddle: If a tree falls in the forest and nobody is around to hear, does it make a sound? Well, it’s the same for any business that wants to be found online. You may have a website, but can people see it? And if people can’t see it, what exactly do you have to do to be seen? Read More

Every investor in your startup, even friends and family, normally expects a share of your company (equity), which means your return for all your effort goes down quickly. Thus founders seeking funding for a good cause or a new technology often seize on grants from universities, government agencies Read More

How can you extend the reach of your blog and the life of your content? Repurpose your content into new media! Here are 11 creative ideas to help you brainstorm, compile and create a successful content repurposing strategy in no time! Read More

Most entrepreneurs have found by now one or more of the many popular crowdfunding sites, and have the name and contact information for at least one of the big venture capital firms. But many have no insight or connections to the ethereal angel investment community, which actually funds more startup Read More

One idea-if you're going to buy a franchise someday: Buy an already-operating franchise business. It’s one way to go, and there are definite advantages. Check them out. Read More

Tens of thousands of the world's best and most successful entrepreneurs, businesses, agencies and nonprofits rely on crowdSPRING for affordable and risk-free custom logo design, web design, a new company name or other writing and design services. Read More

There are plenty of new technologies, apps, and websites that aim to help business owners build connections, find investors, and grow their brands—and it just takes perseverance and the ability to tell a story and choose the right platform for your product or service. Read More