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World has become a global business village due to advancements in technology, accessibility and sophisticated business practices (1).

Without any doubt this phenomena is affecting businesses world around. Now some businesses are adapting effectively to the change while others remain static. Read More

Once you have the biggest traffic sources, you can have an idea of where to spend your marketing budget and time. You will get the information from the Acquisition section in Google Analytics. Read More

By Emad Rahim

Let’s quickly clarify a few things before we get into the nitty gritty of international marketing and global marketing. Both terms sound similar, right? And the word ‘global,’ in a way, correlates with ‘international,’ right?

But the correct answer is ‘no’. They are not analogou Read More

You are ready to assemble a team for content creation to move your content marketing effort forward. Find out what roles to hire and what to look out for. Read More

You are ready to assemble a team for content creation to move your content marketing effort forward. Find out what roles to hire and what to look out for. Read More

If your company is looking to cell phones as a technology solution for business communication, read this first! Read More

Many business owners feel like online marketing is rocket science. They pay money they don’t always have to make the challenge of finding customers someone else’s problem (though, to be honest, it is always going to be their problem).

But what about those businesses that can’t afford to hire a m Read More

Discover these 8 reasons why optimizing your website for search engines might be able contribute to the growth of your business. Read More

When it comes to brand building for your company these days, content marketing has a crucial part to play. Every company, irrespective of its size or field of business, is devoting quite a good amount of time to concentrate on it. There’s no doubt that it is necessary for expanding your business. Read More

Predictive analytics uses business intelligence and big data analytics to provide companies with real-time, actionable intelligence to personalize their service and products. Here are 3 ways you could use predictive analytics to become customer centric in transaction banking: Read More