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Learn about The Benefits of Content Marketing by best selling author of Epic Content marketing Joe Pulizzi Read More

Imagine for a moment there was no such thing as compliance legislation; no regulatory agencies scrutinising your every move; no auditors to appease; no obligation whatsoever to do any compliance training of any kind. Would you still support it? Read More

Keeping customers happy has always been my personal obsession, Pere Hospital. Here are 5 ways to satisfy a customer completely. Read More

In this era of Globalization 3.0, the next generation of Customer 3.0 dominates the market and companies have to keep pace by using innovative technology designs such as Web 2.0 to thrive in this hyper-connected, competitive environment.In the banking industry, the role of bankers and corporate tre Read More

The debate rages, there are 100′s of articles discussing the future of selling. To many, the future of selling is social; to another large segment it’s inside sales; to some it’s the channel. Many declare cold calling is dead, still a small number declare selling is dead (I suppose to be replaced Read More

A call center company dealing with software product leads must learn the importance of positioning strategy and marketing profile for them to have an edge among their competitors. Positioning is your selling concept; this is what motivates people to purchase your product, depending on the image tha Read More

Prescriptive analytics is the combination of descriptive, predictive, investigative analytics. With the growing amount of data, it finds application in fields of oil & gas, e-commerce, crime analysis, education and more.
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Solo Smarts podcast:

A long time listener write me recently to express some frustration. ‘You’re always pushing some live event!’ Eeks!
She went on to share how travel is not possible for her, at least not for the time being. Her email ended with a question. ‘Do I stand a chance at growing Read More

Ready for the next level? It doesn’t just happen by itself. This article reveals real secrets to help with your preparation for tough interview questions. Read More

One of the toughest decisions for a startup is how to price their product or service. The alternatives range from giving it away for free, to pricing based on costs, to charging what the market will bear (premium pricing). The implications of the decision you make are huge, defining your brand imag Read More