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There are two things that are true about creating financial projections for your company and the assumptions that come with that: Firstly, projections and assumptions are necessary, are all over your business planning, and you can’t successfully build a new business without them. Secondly, projecti Read More

David Upton and Sadie Creese, both of Oxford, explain why the scariest threats are from insiders. For more, see The Danger from Within in the September 2014 issue of HBR. Read More

Customers are not just mere passive receivers of information; they are active participants who think, decide, and judge the best things for themselves. Customers obtain a lot of information coming from what they see, what they hear, what they have tasted and smelled, and what they have read. They p Read More

GPS technology is a relatively new trend that has greatly influenced the business world. GPS stands for global positioning system, and this technology allows users to locate specific places and businesses around the world. GPS technology can be a great tool that businesses can use to boost their ma Read More

Focusing on the relationship between Search Engine Optimization (SEO) and Conversion Rate Optimization (CRO) by discussing the similarities between the two spheres. Read More

I read an intriguing post from Jim Keenan about Subject Lines That Work For Sales Emails.

It showed an infographic about the subject lines that maximized email opens. The top 5 are:
1.RE: (with 92% opens)
2.RE: Follow Up (with 90% opens)
3.RE: Update (with 89% opens)
4.RE: Introduction Read More

A single page that carries the responsibility of converting all your advertising dollars into actual revenue is the last runner in the marketing relay race. Let’s take a look at what you need to take care of before your star relay runner gets the baton handed to him/her. Read More

Take your time to do some soul searching and drill down how you can benefit those you serve when trying to come up with your USP. Read More

While a certain amount of chaos is inevitable when running your business, too much can create major issues down the road. Here are a few tips for sure your organizational efforts don't happen after the fact. Read More

We all know at least one entrepreneur who always gets things done, and appears unstoppable in his quest. All of you probably know many others who talk incessantly about their great ideas, but never seem to even get started, or they give up at the first obstacle. What are the attributes that make an Read More