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Here are 25 more ideas on content marketing along with brief looks at knowing your audience and best practices. Read More

With small businesses that rely on agriculture facing financial hardship as a result of the worst drought to hit the United States in more than 50 years, the U.S. Department of Agriculture last week declared drought disaster areas in nearly half of the counties in the U.S. (1,430 counties out of 3, Read More

It's the perpetual tug-of-war in online lead gen: quality versus quantity of leads. Having been on the product management side of a large lead generation service here at BuyerZone, I've had to help referee this battle for a number of years and I don't foresee a winner emerging anytime soon - but th Read More

Every office has employees that need to be managed differently. These tips will keep everyone happy and productive. Read More

A list of 12 marketing tasks you can do at the airport or during any other downtime. Tasks include catching up on social media, writing a blog entry, getting touch with vendors, analyze your web traffic, cleaning out your inbox, and more. Read More

An interesting article on the pitfalls of promoting a successful salesperson to a sales management position. It speaks about what drives a salesperson vs. what drives a sales manager and how those two different sets of motivations are not always transferable. Read More

A few do-it-yourself marketing channels that range from simple social media engagement to self-managed pay-per-click campaigns and affiliate programs. Some are low or no cost (social, email), while others can be quite expensive depending on how you use them (pay-per-click). Read More

Does your company have Sacred Cows (SCs)? There are good SCs, like long established brands or business practices; there are SCs that are not good...people, rules, business processes, habits and policies that hurt company performance and strategic decision making. Take action, clean up your pasture! Read More

Everyday we are inundated with email. Some of it is imperative for keeping your small business afloat, other messages may be personal, and the rest may be junk. But before hitting the send button, you’ll want to make sure your email etiquette is in check. Here's what you need to know. Read More

These days, interaction is a sure-fire way to increase your transactions and with a business blog you can enhance interaction and reach out to more people. Read More