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A strong business name identifies your business, tells your customers and prospects something meaningful about your brand, and helps to differentiate your business from your competition. Here are 4 reasons to consider renaming your business… and 7 tips to help you pull it off successfully.

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Every day, another app or service is unleashed on the world that claims to increase your productivity, corral your to-dos, or assassinate your procrastination. But rest easy, because we’ve collected 12 of the latest and greatest productivity products here for you to check out.



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The essential facts and statistics to help you understand what being an entrepreneur really looks like, how you can increase your chances of success, and what you can expect once you start living that startup life.

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Canada is one of the best countries in the world to start a business. Here are the best and brightest cities in Canada for startups and entrepreneurs. Read More

Feedback from customers – and what you do with that feedback – can turn an average business into a high growth business. But where should you begin? Here's a good look at the questions you should ask and why the answers are important to your business.

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Here are 13 proven ways to optimize your business website to convert people browsing into customers. Improving your conversion rate is the easiest way to increase revenues and profits for your business.

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Persona-based marketing can help you target your marketing perfectly to each unique group of customers or prospects. To help you get started with persona-based marketing, here's a terrific guide packed with actionable advice and insights. Read More

By understanding the emotions, human behaviors, and people’s motivations, you can significantly impact the success of the products you design and sell. Here are 8 proven, powerful ways you can incorporate psychology to increase engagement and design better products.



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Your ability to organize information about your customers efficiently and effectively is often the difference between your business succeeding and failing. Here's a curated list of the 10 best customer relationship management (CRM) solutions for small businesses and startups. Read More

The design of a mobile app is one of the biggest factors in whether people will use, and importantly, continue to use, a mobile app. Here are the important mobile app design trends we expect to see in 2018.


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