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Sending your email at the “wrong” time can derail the most well-crafted campaign. So it’s no surprise that many email marketers put significant effort into optimizing their send times to make sure messages reach subscribers when they’re actively checking their inboxes. Read More

Between one-off marketing sends, recurring newsletters, transactional emails, and more, there are seemingly countless emails that you’re responsible for building. It can be incredibly time consuming to code each one, even when you use a template. That’s why we created Partials, a method for you to Read More

In part because email programs have many secondary goals that are unique from the business’s goals, the definition of a conversion has become more than a little hazy, creating misalignments at some brands. Read More

In the 24th episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez discuss Outlook.com‘s new rendering engine, the retiring of the Windows Live Mail email client, brand new free email templates, and Gmail overtaking the display of email content. Read More

One way to create these contextual, relevant email experiences is through live content. Justin Foster, co-founder of LiveClicker, a provider of real-time email solutions, shares his insights on the benefits of live content. Read More

We all know that a data-driven email marketing strategy can help us refine, define, and effectively engage our subscribers. But, another key piece of your marketing strategy is engaging your brand influencers. Read More

In the 23rd episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez discuss the beta of iOS 10 Mail, Yahoo! Mail rendering changes that force scrollbars to appear in the email, and roundup the latest email client news. Read More

A customer’s interaction with a brand rarely happens in a single touch or even in just one channel. The reality is that customers engage with brands over a variety of channels, including email, social, website, and offline channels like stores and call centers. Read More

Designing emails can be tricky. Between strange gaps, images not displaying as intended, and countless other rendering issues, when it comes to email, there is a lot that can go wrong. Read More

Modern marketers are often in flux about which is more effective in communicating with their customers and prospects: email or social media.
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