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Agencies are important players in the email marketing industry. They provide help for short-term projects, bring in strategic and technical skills that may be hard to hire for locally, and in many cases provide day-to-day operations support.

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How do your attendees know how awesome your event is if you don’t tell them? It’s time to send out an email marketing campaign so potential attendees know the hype is real. The more creative, the better.
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We gather here to settle once and for all the debate as to whether single opt-in or double opt-in is the better signup process. With that out of the way, let’s now hear the case for single opt-in… Read More

As email marketers, we strive to produce great content and work to build emails that drive brand awareness, engage our customers, and encourage prospects to purchase our products. It sends a shudder down our spine to think about landing not in our subscriber’s inbox, but in the dreaded spam folder. Read More

Goal setting is crucial to email marketing success. Defining your email marketing campaign goals helps guide the direction of your campaign, and makes it easier to measure the success of your efforts. It also helps prevent batch-and-blasting and sending an email just because. Read More

If you’re brand new to the email industry—or even if you’re a veteran—there may be some confusion about what an email template actually is. In this post (and the accompanying video) we break down exactly what makes an email template, well, a template. Read More

When it comes to writing email copy, it's not hard to see why so much focus is spent on subject lines. Joanna Wiebe shares her tips for creating captivating subject lines that get opened. Read More

Every month, we track opens from more than 12 billion emails sent using Litmus’ Email Analytics and share the trends we observe in various email clients and environments. In April 2016, mobile opens rose to 56% while desktop opens maintained at 19%. Meanwhile, webmail decreased to 25%. Read More

At its core, the job of inbox providers is to protect their users from bad senders. Now they're tackling...Bad Design. Read More

Matt McFee, CEO & Founding Partner of BriteVerify, shared insights with us on building a valid email list + hygiene tips for keeping only engaged subscribers on your list. Read More