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In the last year, I’ve had so many great opportunities to speak to people about social media, technology and event planning. And no matter where in the Read More

Whether you are job searching, looking for a promotion or running a business (or pretty much anything in between), it’s becoming more and more important that you have a strong brand. Between our tweets, Facebook posts, blogs and LinkedIn accounts, we are putting out little snippets of who we are al Read More

Whether you’re contemplating how to change up your big event or grow your business, everyone seems to be looking for the silver bullet. As a culture, we like formulas. Read More

Running a successful event business is not easy. You are in the industry where you meet contacts all the time – the super hot leads that land into new customers/clients and the lukewarm contacts – the ones that you know you SHOULD follow up with but often forget after the first meeting Read More

My friends laugh at me all the time because I am now speaking at events all over the place – from local networking events to larger conferences, I’m lucky to have the opportunity to share what I know and to share the LKE brand. The reason they laugh at me is because they know how much I feared it. Read More

You have a great idea. Or maybe you just hate the way something is done. You start to share it with a few people and they don’t seem interested. Or – they say it sounds like a great idea, but discourage you by listing all the reasons that others probably haven’t tried to create such a thing. There’ Read More

Have you ever spent hours designing and editing a beautiful flyer about a service you offer only to let500 copies of it sit on your desk untouched? I didn’t think so. But why is it then that so many bloggers do exactly this? As a matter of fact, it’s what I have done for the past three years – writ Read More

I run into people all the time that don’t have websites, Facebook pages, Twitter accounts and more. Some have a splash page on a website, but it’s not regularly updated. When I talk to these planners, they often explain that their clients don’t care if they are online. They feel they don’t need to Read More

I am always amazed when people tell me things like “I use Facebook to run my entire store” or the PR guy I spoke to who told me “I’m just trying to get my clients to use Facebook instead of a website.” Reeeeallly???

My knee-jerk reaction is that is an awful idea, no one like marketers on Faceboo Read More

Yesterday, I took the day off from all the daily activities of my business to plan. I strongly encourage all people to take this time in their life – whether for business or personal development. If you make the time to do it, here are the things you need to do to make it a successful time. Read More