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I have been a solopreneur for 17 years, offering marketing, communications and coaching services. My focus is working with aspiring and new solopreneurs—I love their enthusiasm and their passion for learning. My advice is unique to each client, of course, but below are the 10 tips that I’ve probably given out the most in the past year Read More

Generally you have less than 30 seconds to tell a new acquaintance what it is you do? Who your business serves and why they should care. Do you have your sound byte ready? You must be pity, on point, compelling and directed, otherwise you'll lose your audience and lose an opportunity to spread the message of your business Read More

Every business owner has those moments where they realize they can't keep doing it all, some thing needs to be sacrificed in order to maintain the quality of the rest. You can try to do it all, but my philosophy is that it is better to do what you do FANTASTICALLY, then do everything AVERAGELY. So where do you cut? How do you decide what you need to focus on and what you need to put to the side Read More

Perhaps it is because so much of our communication is done over the internet?

Perhaps because we deal with many faceless 'business relationships' in our web 2.0 world?

Perhaps because we are flat out lazy?

No matter what the reason, the fine art of follow through seems to be disappearing from our communication strategy. Not only is this bad business, this is rude. Read More

Most business owners developed a fairly sound strategic plan before opening their businesses. This plan analyzed who their prospective customer base was. Most likely it is broken down into fairly specific demographics, i.e. "College educated, women, between the ages of 25-43, living in a suburban environment". After pinpointing their 'ideal client', the rest of their marketing and business plan developed to best serve that customer Read More

Overview of criteria I use when deciding what communications roles I have my business owner clients fill and which ones I do myself. The following are a few quick guidelines I tend to use when makin Read More

So everyone knows by now, the power of social media lies in 'having a conversation' with your customer and community. If used correctly it helps connect you with them on a human to human level vs. business to consumer. It allows your customer to learn about you in real time, and also allows you to learn about them. Read More

Internal communications are just as important, if not more so, as external communications. Why? Because a business owner can never fully exert a consistent and strong message externally if their internal communications are not foundationally sound (not to mention poor internal communications can make for a very difficult and 'soap-opera-esque' daily operation). Read More

What can you do when the service/product is not so well known or you have a different audience (market) to get the message to? Well, you could spend a ton of time (and money) doing research, focus groups, analysis, etc. or you could use a tool that has been used very successfully by online bloggers in recent years: keyword research. Read More

What are your thoughts? What do you think was Nike's purpose? Is this ad 'selling' something or doing something else? I'll give you my thoughts tomorrow, but I'd like to hear your thoughts today......

This gives us a good place to start a discussing about advertising, uses, purposes and goals. Read More