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Social media helps create online communities, but we can't forget those offline connections. Learn how online and offline communities benefit from each other Read More

If you want customer service to be a priority you must develop a consumer-focused culture - through team goals, operations, and your leadership Read More

Every organization deserves a chance to redeem itself, even if it made a mistake. Learn how to adopt second chance customer service in your own business Read More

Here is the ultimate list - the ABCs of web marketing, including 26 important characteristics of digital marketing plus additional content to back them up Read More

Every brand has a personality behind the corporate logo. Consider your values and best traits and put together a living personality document. Read More

I met Gini Dietrich after posting a review of her book Marketing in the Round, co-written by my friend Geoff Livingston. Geoff shared the review with Gini on Twitter. In no time, Gini and I started a friendship that continues today.

I don’t say these things to name drop or to gush over Gini. I s Read More

In attempting to write an inspirational new year's post, we failed. Yet, in failing we succeeded! Confused? Of course you are..... Read More

Tips to help you deliver presentations that resonate with your audience and keep them asking for more! Read More

Community by definition is not about YOU, it’s about them. It doesn’t just work as a one way street to fuel your sales. It is about relationships, about giving to the people who give you their trust (through sign up, info, participation, etc.). It isn’t a quick overnight get rich scheme, it takes t Read More

Do you use endorsements or testimonials from customers in your marketing or advertising? Many business owners do. If you do, you'll need to be aware of truth-in-advertising and endorsement laws. Likewise, if you use ask bloggers to write about your products, you need to be clear and transparent abo Read More