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Whether you’re a maker or a manager, you could use a little more efficiency at work. It’s not like you’re choosing to goof off and doing a Homer Simpson, but you might be spending way too much time on email or less important work.

But how do you know? What really is the most important task for t Read More

Too many companies keep their marketing and sales separated into two teams. They don’t connect with each other nor do they have access to each other’s data. Read More

It is essential for every business to keep themselves up-dated with the changes in the SEO trends. This might get a little tougher with Google and other search engines coming up with a whole set of new rules and regulations. Read More

Twitter is making its big-screen debut of sorts, teaming up with Disney and National CineMedia on its first ever integration into digital displays at cinema box offices. Read More

Networking is inevitable in any business. As marketing is a very huge and dynamic industry, there will always be collaborations, and partnerships between brands, and engagement with customers, thus the need for networking. Read More

In this episode, Robert and I get together IRL and discuss Airbnb’s new magazine launch with Hearst. We also debate whether or not “content blindness” is a real thing, and consider the possibility that media companies’ drive to run at the speed of news (and eyeballs) might be killing truth in journ Read More

Between January 2011 and January 2015, the number of job listings on Indeed containing “content marketing” or “content strategy” grew by about 350 percent; therefore, I think it’s safe to assume some of you startup founders are hiring a marketer or two.

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In this episode of Business Systems Explored, Pouyan breaks down how to build and execute an effective B2B outbound email campaign and sales system.
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Freelancing brings freedom, but with that freedom comes challenges. If you’re a freelancer, independent contractor, or consultant, no doubt one of your biggest business challenges is getting paid promptly. But in my own experience, offering my freelancing services and teaming up with other creative Read More

People always ask me how I’ve built up such a huge audience for my blogs. Part of my secret sauce? ... Read More