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Getting customers to make the first purchase is only half the battle of growing your brand. The other half is customer retention—and that's a real challenge to achieve.

Your content marketing and SEO can be on point and healthy, your lead gen vendor can be in sync and delivering increasingly hig Read More

If you write a blog, it’s important to updateit regularly with new and engaging content. Fresh content keeps your readers engaged and highlights your professionalism. It’s also important from an SEO perspective. Read More

If you are targeting local searchers and have not employed a “Near Me” SEO strategy, I think it’s time we had a talk. Read More

You don’t need me to tell you how potent content marketing is. I could spout off a laundry list of ... Read More

Contests and other fun incentives can be a great way to bring your team together and get more done. Here are 20 different sales contest ideas you can use to do just that. Read More

Get this, Google has not one, not two, not three but 12 messaging apps. You would think that a tech giant like Google would be interested in developing a single app that does everything for everyone, but that’s not the case. Here’s a quick look at how each app works. Read More

It takes an effective team to attract and serve a community in business these days. With real-time online reviews and feedback via the Internet, and instant relationships via social media, a voice from the top that is inconsistent with what is heard from the firing line defines a dysfunctional and Read More

People who get stressed managing their own lives don’t make good entrepreneurs. Small businesses require multi-tasking, work prioritization, and decision-making, with no assistants or help from specialists. That’s why Fortune 500 executives usually don’t survive as startup CEOs. Read More

These days, if your startup does not have an Internet home base up and running, you are not ready for business or potential investors. Customers go there to check on the details of your offerings and verify that you are not a scam, investors look there to check out your management and sales approac Read More

Conversion optimization sounds intimidating for many business owners. It almost seems easier to get more people coming to your site then get more of them doing something when they are there. Well, you’ll be happy to know that sometimes it takes just a few easy tweaks to see better results from your Read More