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8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. Here is a list of headline formulas you can put into immediate action for your marketing communications – newsletter articles, blog posts, brochures, email messages, Facebook posts. Read More

Never Eat Alone by Keith Ferrazzi takes the “work” out of “networking.” With this simple, four step process, you are sure to become a superconnector in your community or industry. Read More

Want a way to increase your visibility online and even get on the radar of some of the influencers (including journalists) in your industry? Here's an easy activity to help you stand out. Read More

You can’t be everywhere at once – Twitter, Facebook, LinkedIn, Foursquare – and still accomplish actual work. Save yourself time and sanity with this all-in-one FREE tool that lets you post updates to all (or some) of your social media profiles at once. Read More

LinkedIn announced a new “Follow Company” button that brands (um, this means you!) can embed on their websites. Find out how you can use this feature to build your business fame factor. Read More

Publicity is powerful stuff. But sometimes you don’t notice the publicity gold scattered all around you. Here's a list of questions that you can use to uncover press release topics lurking in your midst. Read More

You need ideas. Your blog/Facebook page/Twitter feed/Google + account needs content and your business needs attention from the media. Help is here! I’ve got an always-on source of ideas that are GUARANTEED to be hot, hot, hot.
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If you want to COMPEL your prospective clients to seek out your services over any other, go deeper than results. Tap into their emotions, which drive them to buy. Here are simple questions that can help you. Read More

You can heat map your website! The graphic uses colors to show where your visitors’ attention goes on your site. Find out what you can do with a heat map of your site. Read More

Small business owners, clients choose you because you’re not big and corporate. Don’t hide your you-ness. How can you infuse more of you into your marketing? Read on. Read More