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Vibrant personality is the key to leaving your competition in the dust — Is your brand TRULY memorable? Inject some character and learn from market leaders Read More

Software as a Service (SaaS) and Search Engine Optimization (SEO) can be described as two of the fastest-paced industries today. Keeping up with trends and techniques in these specialisms (those actually confirmed to reap rewards!) can be extremely challenging.

For this very reason, the author Read More

The idea of bandwidth being “currency” has been floated around even a decade ago, back when peer-to-peer and streaming video were only emerging. Demand for bandwidth was rising and the global infrastructure was far from the size and complexity that it has today.

The challenge then was to make t Read More

E-commerce is a booming, constantly-transforming industry.

Mobile shopping is steadily but surely gaining pace in terms of global online sales. In alignment, the leaders of digital retail are continuously innovating their service offerings with the freshest groundbreaking tech — and chatbots ar Read More

PPC — it’s a staple for most small and medium-sized businesses, in one form or another. And it’s no wonder: In their latest Economic Impact report, Google reports that “businesses generally make an average of $2 in revenue for every $1 they spend on AdWords.”

The entire process is getting smarte Read More

Artificial intelligence and machine learning have far surpassed the “eye roll” reaction they once sparked…

They have become essential tools for many large e-commerce brands to operate at such scale — and both, while also becoming more advanced, are increasing in prominence with each year that g Read More

Social media is everywhere. After Facebook, Twitter, Instagram and others spent the better part of the millennium rising at meteoric rates, users have recently started to abandon social media accounts, opting for a single account, or no social media at all.

Users who took social media seriously Read More

Even if the trend begins to slow down — we’re still talking trillions in e-commerce global online sales each year.

Mobile shopping is now the norm. Customers typically conduct research on multiple devices before making the final purchase. These customer journeys may span weeks or months.

So, Read More

Understanding the psychology behind consumer behaviors, emotions and tendencies is a super-powerful technic on the road to achieving and maintaining customer loyalty.

Apply these 6 super-psychological triggers to maximize customer retention. Read More

Whatever your goal, plain language makes a winner out of you. Here is your complete guide to profiting from plain language on your website (or anywhere else!) Read More