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So sure, you’re on Instagram, but are you making the most of the platform? These five tools will help you squeeze the most value out of every like. Read More

Let’s start with what might sound like an obvious fact: the more engaged your audience, the more likely they are to eventually give you money.

Engagement is, of course, a fluid concept that..

"The one word to remember – when it comes to engagement and attention – is easy. This means your con Read More

For publishers, keeping users happy with relatable advertisements is no easy task. Think of all the ways in which ads consume user screens from across desktop computer and mobile phones - this triggers an often frustrating digital experience.

This constant challenge is further exacerbated by th Read More

To build an Instagram marketing strategy, you need to understand why these graphics are so valuable and how to create the right images for Instagram. You need to take full advantage of the power of Instagram photos, using them in marketing materials across channels. Find out in this post how to do Read More

To get you started in the right direction, here are four tools that can help turn your WordPress website into a powerful growth engine. Read More

Most content marketers don't realize that half the battle when it comes to writing content is promoting it to influencers and people you write about.

Today, there are thousands of powerful tools available to help your business maximize the effectiveness of a shrewd content distribution strategy Read More

The Grammar Monster doesn’t like what he sees in business documents. Let’s publicly flog the worst offenders. Read More

Since the dawn of email automation, marketers have been obsessed with a single metric: click-through-rate (CTR).

Naturally, this obsession comes with good reason.

While open rate is little more than a vanity metric reflecting your ability to write compelling one liners (i.e., subject lines) Read More

If you can follow up in a way that isn’t pushy, by instead engaging leads in a transparent, personal and helpful manner, it will strengthen the relationship, build brand equity, keep you top-of-mind, and help advance the buyer along the funnel. Read More

The Internet is an amazing way to discover new things and communicate with others, but it is also quite an unsafe place, where attacks happen all the time. Website hacks can compromise the work of businesses and companies, especially by taking down the content and relevant means by which they commu Read More