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Although there are some key differences between direct mail and e-mail, sometimes old direct mail tricks can work wonders in the relatively new e-mail channel. Case in point: in a recent test I did with a client, we added a Johnson Box to its e-mail control. It generated a 220 percent lift in response rate! Here's a brief overview of the results, Read More

A recent survey found that 81% of consumers don't trust small online businesses. You cannot survive in online business if your customers do not trust you. If they don't trust you, they will never buy and you will fail. It's that simple. Unfortunately, earning customer trust online is not an easy task, especially when there are so many bi Read More

Our value propositions need to be communicated with a clearer, simpler, message than that used with seat belts. Read More

What's the quote? "If there's blood in the streets, buy property.com?" Funny title, sad situation. Read More

The more thorough (and/or OCD) a consumer is, the more things he or she will want to know about a company. Prices, exchange policies, and friends' experiences may all come into play. And so might Better Business Bureau credentials, which is why business owners should consider becoming members. Read More

Mileage rates are changing in the middle of the year. Zane Safrit has the scoop, and a bit of a mileage tutorial for small businesses. Read More

A recent survey by the Institute for Corporate Productivity has shown that religious strife in the workplace is a real problem. The problem is, what can you, the business owner, do to quell this trouble before it harms your business without running afoul of antidiscrimination laws? Here are some ideas. Read More

Team PaySimple Raises $35,000 to Fight Multiple Sclerosis. Read More

We made the mistake of treating gas like it was entering The Long Tail. Read More

Portfolio.com's list of must-read blogs for CEOs and other chief executives. (If I met a CEO who read all of these, I'd be impressed.) Read More