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Seth makes the point that a click on an ad doesn't cost a reader anything, but gives the writer a small reward for producing good content. Read More

Many businesses these days are venturing into the Wild West of social media, trying their hand at things like blogging and Twitter and creating profiles on social-networking sites. But along the way they're making lots of mistakes. Read More

If you believe human assets are your number one asset, you need to read this article in Business Week. Read More

Most Main Street businesses are sold through seller-financing, in which the seller holds a note and is paid over time by the buyer. This article points out tips to help the small business seller maximize value when creating a seller-financed note. Read More

Each pricing strategy asks you to use psychology with your customers. Most of these strategies have stood the test of time — for a reason. They play to human behavior. Try some of these strategies and see what they do for your business. Read More

Harnessing the power of brainstorming in business. Read More

Although there are some key differences between direct mail and e-mail, sometimes old direct mail tricks can work wonders in the relatively new e-mail channel. Case in point: in a recent test I did with a client, we added a Johnson Box to its e-mail control. It generated a 220 percent lift in response rate! Here's a brief overview of the results, Read More

A recent survey found that 81% of consumers don't trust small online businesses. You cannot survive in online business if your customers do not trust you. If they don't trust you, they will never buy and you will fail. It's that simple. Unfortunately, earning customer trust online is not an easy task, especially when there are so many bi Read More

Presumptive presidential candidates Barack Obama and John McCain have both put forth sweeping tax proposals that will shape the American economy for the next decade. It's only one of a number of areas where Republican McCain and Democrat Obama bring distinctively different philosophies to bear. But for small businesses, it may be one of the most Read More

With all the focus in the last several years on corporate scandals, are there any CEO's who can teach us something? There are, and their stories are included in What the Best CEO's Know by Jeffrey Kramer. We cannot deny that there have been an unusual number of corporations who find themselves on the wrong side of the legal system, but that is not Read More