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As Jakob Nielsen concluded: “When it comes to customer relationships, newsletters must be seen as a long-term investment: they work their magic over time.” Read More

Ignoring market and customer trends only hurts your business in the long run. Giving rational reasons why you are not taking advantage of the trends doesn’t really add up. Here's an example. Read More

This iconic, rugged, healthy Marketing figure brought billions upon billions in profits. He's considered one of the greatest Pitch-Men of all-time.

Yet many who portrayed him died of lung cancer.

A look at history, Marketing, Advertising and profits. And asking the question..."At what price Read More

Anita Campbell, CEO of BizSugar.com is interviewed by Abby Johnson of WebProNews at the recent BlogWorld conference on the topic of monetizing your Website. Anita talks about some common mistakes she feels that small business people online make when it comes to monetizing their Websites and also t Read More

Reading a blog post this week, some of the comments got heated. The post was about ways to say thanks to customers at this time of the year. Two important points were missed by some of the commenters. Read More

Did you know that of the 220 deaths on Mount Everest most occur on the way down. That's right, in Business and in scaling the world's highest peak, getting to the top is oftentimes only half the battle.

A look at achieving success and maintaining it... Read More

Do your customers like a lot of information before buying? Or do that just want to buy? One size does not fit all customers’ buying decisions and here are 4 areas to consider. Read More

More often than not, what allowed another salesperson to win the opportunity was something that you did—or didn’t do—that caused you to beat yourself. Read More

Selling requires a balanced approach, much like dating you can't rush things and you certainly can't take thing for granted. As with any relations, you have to work with the buy long after the sale is made to make it really count. Read More

What do you say when asked “What is your key point of difference?"
Of course there can be many answers, but often you hear small business owners say it is due to customer service.The problem with this is that it is so generic. Instead find out the key words that your customer's use.

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