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Want the "edgy" feel of a social media presence while maintaining total control over your brand image? Want to put yourself out there with a marketing message built on feedback from your customers and a transparent approach to all aspects of your business but aren't prepared to make the substantial changes necessary when your customers tell you you're headed in the wrong direction? That a lesson currently being learned the hard way by the traditional media industry. Social media branding requires a dramatically new approach to your customers and your product Read More

BizSugar is a COMMUNITY. A wonderful one made up of successful businesspeople. Could we start a project to give something back? An award or scholarship to a struggling entrepreneur? To a needy student? A disabled veteran? The spouse of a slain police officer?

Such a project would instill within us the spirit of giving and the PR for BizSugar could be ENORMOUS! My thoughts in this post.. Read More

You have poured your heart and soul into helping others; yes clients and customers. But time has passed by. Months? Years?

Is it worth getting/staying in touch?

The following INCREDIBLE video, watched in a business sense, demonstrates the intense POWER of respect, loyalty, allegience and dedication! Enjoy.. Read More

Alien UFOs, at least according to some, hurtle across the galaxy on a mission to invade planet Earth and enslave the population. At the last minute, as in Roswell, NM, they crash in flames.

Closing business deals has many similarities. Stop by for a Biz "Close Encounter" of the Weird Kind Read More

10 Really good branding specific videos that i think are useful. From branding the user interface design to what it took to create a brand for President Obama. Some brand ideas for small business as well as brand ideas for big business. A great range of videos on branding for you to enjoy and learn from Read More

When it comes to using social media for networking purposes, plenty of gurus have sprung up with ideas about how to leverage the latest tools. But few people have probably served as a better example of how to use social media as a networking tool in practical terms than former Apple Computer chief evangelist Guy Kawasaki, now Entrepreneur in Residence at Garage Technology Ventures Read More

Marketing tactics are an important part of running your small businesses. They can boost short term sales just when you need it and they can help strengthen your customer relationships. As the list of available tactics grow it becomes more difficult choosing which ones to action. This can be made a little easier by asking yourself a few questions: Read More

Love does not dominate; it cultivates. -- Johann Wolfgang Von Goethe

But can you really make customers LOVE you?

Let's see.. Read More

The Internet is necessary for your sleuthing. A Sherlock Holmes hat, pipe and spyglass are optional...

In the age of the Internet, no need for wire-tapping, moles or Watergate-style break-ins. All you need is the will to study the competition Read More

I've seen this video scores of times but it never fails to send shivers up my spine.

The lessons are abundant: adversity, striving, being down, cooperation and success. These are principles which we in business can all strive for Read More