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When marketing your products and services, competitors are a fact of life and you should not be taken by surprise. The problem usually occurs when you haven’t considered that new competitors will enter and try to entice your customers away from your business. After they have launched it can be too late to take real action with your marketing that will make a difference. Here are 4 tips Read More

"Since getting into the business, I’ve learned to drop my grammar pride. It’s all fine and dandy for writing research papers, but when you’re writing marketing materials, the rules don’t always apply. Sure, you don’t want punctuation mistakes or misspellings, but there are some academic no-no’s that work great when writing sales materials. Here’s a few of them. Read More

Yesterday during a Senate confirmation hearing, a U.S. Senator (businessman) was caught sleeping and doodling by cameras.

This chapter in American Politics has implications and repercussions on all of our BUSINESSES Read More

Bit.ly is a great little tool for shortening long webiste addresses. The major benefit from using Bit.ly is the analytics package which shows you where your traffic is coming from as it relates to companies and also from what website sources Read More

Hi, folks. Please join me in welcoming the newest members of the BizSugar team. Also be sure to check out our new BizSugar blogroll. You may find links to some of your small business sites there Read More

How does your pricing impact your break-even? What does it really cost to run your business? How have you prepared for the greed that enters into a successful business? These and other topics are covered in this interesting article about a lemonade stand created by the author's children Read More

There are MANY great reasons to become a freelancer. No cranky bosses. No long commutes. Lunch-break in the forest walking the dog. Playing Hendrix and Zeppelin at full-blast!

But what happens when you get sick? A serious and irreverant discourse on the subject.. Read More

Do you listen to podcasts or webinars and after they have finished you get motivated with the possibilities of the marketing ideas for your business? If you have, the question is have you taken action with the information from these events? Read More

Regardless of whether you sell a product or service, run a solo business or have employees it is essential you have a customer service program in place as part of your marketing program. The best customer service programs are simple to understand and implement and are focussed on adding value to your customers. So here are a few tips to consider when implementing a customer service program: Read More

How can your small business innovate? How can you accomplish great things by stepping outside your comfort zone and creating a product or service that stands absolutely alone. I hope every small business owner or employee at a small business will take the time to check out this great interview by Braden Kelly of Seth Godin as they answer the question of how businesses innovate and become the best. The answer may surprise you Read More