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I'm sure you've heard this complaint before from many colleagues in small to medium sized business. But in all fairness, according to this post and the podcast accompanying it, the trouble with this common criticism is that it doesn't take into account the real use of social media or how it can best be used, Read More

Make your purpose something one-person bigger than yourself and you will find inspiration. Inspiring leaders are energizing. A noble purpose inspires Read More

Do you warm or chill the people around you? Does your leadership energy and concern for others inspire? Can others catch your fire? Bring your best you to the effort and inspire those around you Read More

Very useful tip for anyone who wants to improve their conversions, their communication skills, the effectiveness of their letter, emails, blog posts, fliers, etc Read More

When you first start out marketing your products or services you are grateful for those early customers. You may be in constant contact, reply quickly to emails and never forget to reply to their comments on your posts. As you build your business, get more customers it can be easy to forget the ones who supported you in the beginning. This is a mistake Read More

When she wrote to me about her company, Katie O'Neill stressed the fact that Kt Steppers is a Mom-owned business. She told me she loves being referred to as a "Mompreneur", and after reading her story, I can really appreciate why. Recently we've featured some mom-owned businesses on this blog, and I am loving all these inspiring stories from women who do it all, and then some Read More

Why is it that annoying songs and jingles stay in our minds? The answer has great implications in the world of business!

It's an irreverant and serious look at why the "pesky" wheel gets the business grease...with research to back it up Read More

Small Businesses really don't need money?... There are loans available to them but they are too scared to apply. Many have the opportunity to get a business loan but are too busy complaining that none of the Banks are lending to them. The truth is many have not even attempted to apply for a loan. If Banks completely stopped lending, they would go out of business Read More

Want to know how social media will help you grow your business? Amazingly, many small business owners continue to doubt the effectiveness of social media sites as a marketing or better yet a sales tool. Here we look at some of the ways social media achieves the same results we might expect from more traditional techniques aimed at building your business's sales Read More

Small enterprise marketing is all about figuring out the needs of your goal market after which providing solutions to meet those needs.
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