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Just like produce at your favorite supermarket or farmer’s market, content and information introducing you and your expertise to members of your social media community, whether BizSugar or any other, must be tantalizing enough to make visitors want to return again and again and of sufficient quality to inspire trust on the part of potential clients and customers about the quality you offer.
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Here are ten reasons why you should write a book with your name as the author, with your face on the cover, with your expertise buttered across the pages in an easy-to read manner designed to impress the reader that you are the undisputed expert who can solve their problems and fill their needs Read More

Pop-culture connects. It is about shared experiences and memories. It's a GREAT way to spice up a business-blog and readers LOVE it! From Elvis to the Beatles, from Ghandi to Watergate, from Warhol to '67 Chevys, get it in your blog Read More

One of the best things about having your own business is that you do not have a boss telling you that your idea isn’t any good. You have the freedom to come up with all these ideas, but do you take action? As there are no shortages of ideas coming at you, how do you sort through them and take action on the ones that apply? I think it comes down to a couple of questions:

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Do you want to know a great way to market to a broader audience? Hold a webinar. Here are some ideas that you can use for your webinars and ways to promote your webinar Read More

Discover 3 simple yet highly effective ways a small business can build an email subscriber list without a website Read More

First impressions happen extremely quickly, and can be difficult to overcome. Creating a new starting point is an opportunity to build a new first impression Read More

1974: A family trip to Florida. A bad batch of milk lands us in the hospital and ruins the vacation. The hotel offers us $1.50 for three glasses of milk!!! A lesson in PR and damage control in this, the Internet Age Read More

When raising capital for your next business venture, think about the shorter term early exit strategy as a possible approach. Ben Yoskovitz explains this strategy involving a lower initial capital investment and an exit by the founder in 3 to 5 as opposed to 7 to 10 years owning a considerably bigger piece of the company. Ben says early exits are more popular with angels and founders than with VCs, who prefer to invest larger amounts over a longer period. Still, Ben adds, the early exit venture offers the opportunity for a founding entrepreneur to get out early with what he calls "life changing money" and the chance for an angel investor to see a rapid and excellent return Read More

Marketing describes a variety of different actions and materials that a company uses to attract customers. Including logos, business cards, letterhead, brochures, websites etc.. tradeshows, networking, conferences, events & cold calling, call center activit Read More