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It struck me how similar customer relationships are to a marriage. Initially, there's the wedding - that exciting part when you land the contract and everyone is full of energy, anticipation and eagerness to please Read More

We're seeing from sources that the massive financial reform package passed recently by the U.S. Senate will not negatively impact investment in the small business and entrepreneurship community. Time will tell. Tighter regulation might certainly tend to further tighten bank lending but perhaps this isn't the best source of business financing anyway ... Read More

Just last year, I became a mother for the first time. My son just turned one (time flies, doesn’t it?) and after being a full time mom and performing various social media marketing tasks throughout, I’ve learned that there are many parallels that can be taken from parenthood that also apply to social media marketing. Read More

There is so much rock and roll going on involving businesses running social media campaigns. However, there are not many social media rockstars. Their guitars vary. Some rock hard and some… not so hard. Some even have broken guitar strings. We don’t notice the size of their guitars though. What we notice is the kind of music they produce Read More

Looking for a Degree in Business? Forget Harvard! Forget Wharton. Forget huge student loan repayments! Biz Sugar is free, it's where great business minds congregate, it's a community...and IT ROCKS Read More

It is easy to think that there has been a huge change in marketing over the last few years. In reality it hasn’t and that is because while the activities and tools do change, the fundamentals do not. What I am talking about is the centre of marketing which has always been about connecting with customers. Read More

It may say more about the state of affairs in our society and our economy than anything else, but the truth is that you need to borrow money. Lending and credit have become such integral parts of the way our society does things with money that your entire financial reputation is not based on how you manage your money; it’s based on how you manage your cred Read More

According to Google’s Doubleclick Ad Planner 1000 list, Facebook is the leading website in the world, reaching 540 million unique users, good for over 35% of the entire world’s Internet population through the whole month of April. The social networking giant also racked up 570 billion page views, topping the list. Read More

Have you got it clear in your minds what action you want to customers to take? In marketing jargon I am talking about marketing objectives.Unless you decide on this it is really difficult to choose the right marketing tactics to implement to achieve these objectives. Here are three key actions you want your customers to take. Read More

Online forms are great for small businesses that need to collect information. There are a lot of different companies out there that help you make online forms, but the easiest option is to use Google Docs. It's simple, free, and it's easy to analyze the results. Here's how it works.. Read More