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Multicultural groups form about 34% of the U.S. population, with an estimated spending power of over $2 trillion. For companies and organizations looking for ways to connect with multicultural consumers, here are eight strategies for engagement that can help you develop and deploy an effective multicultural social media campaign. Read More

Have you ever watched a CNN or Fox News Channel report on a small business or entrepreneur talking about his or her company? Readers ask all the time how can I get my small business on CNN? If you’re a regular reader of this blog you know there are all kinds of ways to get this kind of publicity. Read More

Twitter, most affectionately known for its 140 character limit, has become one of the most powerful social media tool in spreading a message. However, what we are not aware of, are the things that go behind a tweet. To developers, they are aware that a tweet contains far more information than the 140 character limit itself.
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The thing about stories is that they are memorable, and they have a takeaway – a moral – that persists beyond the details and facts. Stories, by their very nature and construct, are easy to remember and re-tell . . . and in that re-telling the brand comes to life. Read More

Seventh Generation Chairman Jeffrey Hollender got a lot of press recently for saying that he's one millionaire who would be happy with a HIGHER tax rate. Read why. Read More

Books in the black can keep you afloat, but the goal should be to get and keep your business sailing through calm and rough waters, safely and successfully. To achieve that goal you will need to consider and plan for the totality of your business. Your vision, mission, internal and external environmental analysis, strategy, strategy implementation, and its evaluation will all determine how succe Read More

Facebook Fans Vs Facebook Likes Vs Facebook Monkeys it doesn't matter if you know how to adapt. This is true of all business owners. Read More

How do you increase your sales? Potentially by walking a mile in your clients shoes. Includes several questions to ask you clients to help find out what is going on in their world. Read More

The traffic of Social Networking Portals is increasing at such a fast pace that results of March 2010 show that Facebook outstripped Google. The traffic rate has jumped to three figures giving small business owners an ideal opportunity to make full use of the opportunity at hand. Read More

Change can come suddenly to our business world. How we deal with the change and the challenges it poses can be key to our continued business success. How do you manage sudden change? Read More