BizSugar.com › User › luckycharmer › Voted

When cash is tight, marketing budgets suffer. That's why Forbes canvassed the entrepreneurial, consulting and academic ranks for go-to marketing techniques that even small businesses can afford. Here are but a few, and the estimated costs of each. Read More

Most small business owners may not even be aware of “purging,” but far too many may have been hit by the practice. Purging is where an insurance company jacks up rates, usually but not always after an employee becomes seriously ill, with the sole purpose of forcing the company to drop coverage. In essence, the business is “purged” from the ins Read More

Considering a social media strategy? Thinking about taking your first steps into the social media pool? Here is a good first step: reading this post. It's by Steven Groves, Chief Evangelist of www.thesocialmediabible.com. This trinity will serve as the foundation for your social media strategy. Read More

For this episode of the Duct Tape Marketing podcast I talked about Exploiting Chaos with TrendHunter founder Jeremy Gutsche. TrendHunter is billed as the world's largest network for trend spotting and innovation and the site is a terribly entertaining and informative place to spend some time. Jeremy's book — Exploiting Chaos — 150 ways to spark Read More

Starting in 2011, a family making $500,000 would have to pay $1,500 in additional income tax to help subsidize coverage for the uninsured. A family making $1 million would have to pay $9,000. Employers who do not provide health insurance to workers would generally have to pay a fee or penalty to the government. The fee would be equal to 8 perc Read More

A new study insists that Obama-style healthcare reform will benefit small and midsize businesses. The study — out of MIT conducted for the Small Business Majority, a nonprofit healthcare advocacy group — was done against the backdrop of data indicating that small businesses in the United States at one time were major providers of health coverag Read More

If you're running a B2B enterprise, scratching your head and wondering how you're supposed to take advantage of social media tools such as Facebook, YouTube, and Twitter — you're not alone. Aside from the fact that online social media is irrationally hyped (60 percent of Twitter users abandon the service after the first month) it's an especially b Read More

What are the best advertising techniques for small business? Compare the return on investment (ROI) of outdoor advertising versus print and visual media. Read More

Ever Googled your own name? Most people have at some point, and there's a good chance your customers have Googled your name, too. Make sure what they find about you in Google makes them want to do business with you. Read More

Procrastination is probably the number one trait that undoes more business owners than any other! I see clients get bogged down and putting off endlessly stuff they need to do to make their businesses more successful. Read More