BizSugar.com › User › luckycharmer › Voted

Let's look at a few useful resources designed for how-to content that can help you gain links and awareness. Read More

So, you're working hard on SEO. You want that higher ranking. Rankings rankings! Nothing else matters! Then, suddenly, your organic traffic is going up, but your sales aren't. You could fire your SEO firm. Clearly your search engine optimization efforts are a flop. I mean, all they did was generate more traffic, right? Or, you could consider oth Read More

For marketers, Web 2.0 offers a remarkable new opportunity to engage consumers. If only they knew how to do it. That's where this article aims to help. We interviewed more than 30 executives and managers in both large and small organizations that are at the forefront of experimenting with Web 2.0 tools. From those conversations and further rese Read More

Nearly 30% of online adults will immediately leave a website if they perceive it to be cluttered with ads, and more than 75% of those who remain on cluttered sites pay less attention to the ads there. Cluttered sites not only annoy the audience, they diminish ad effectiveness and ultimately do a disservice to the publisher, the advertiser and Read More

Display and search are directly correlated, judging by a Specific Media study of comScore data. Brand- and segment-related searches (for cars, automakers and vehicle classes) jumped by more than 100% in several categories after consumers were exposed to display ads for those brands. Search clickers exposed to display advertising were 22% more Read More

Peter Montoya and Tim Vandeyeh, authors of "The Brand Called You," tell small retailers what they can do to lure customers away from big boxes and to their stores. Read More

One of the most insidious by-products of times like these, after the waves of belt tightening and budget/staff cutting, are the long and painful late payments. When business slows, payments to vendors get stretched. You can do everything else right but get this wrong and your business will grind to a halt. So, let's focus on getting you paid fa Read More

Lead generation is a fairly core activity to marketing. Sales people need leads to close sales. You might not always look at it in those baseline terms, but that's the general process, right? Find people who want that thing you're selling, be that Jesus or real estate, higher education or luchador masks. You build someone's interest, you make t Read More

Fitch Ratings is calling for the weakest holiday season in the past twenty years for retailers. For 2009, Fitch expects that these trends will continue as consumers curtail discretionary spending and look to maximize value. Emphasizing value is the key that I would take away from any of this. It's time to make customers understand what valu Read More

The Yahoo! Green study found that more than three-quarters (77%) of consumers consider themselves to be greenies and just over half (57%) have made green purchases in the past six months. But, that is not to say that all green consumers react the same way to ads which may create a quagmire for marketers. Here are a few tips. Read More